Sunday, 25 March 2007

So where the bloody hell are you?

I watched this advertisement today. Cost of this ad to Tourism Australia is reported to be AU$180 million.
Check out the full ad at http://www.wherethebloodyhellareyou.com/ and don't miss the Lara Bingle. The reports suggest, because of this ad (created by UK's M&C Saatchi) the number of visits to tourism website has grown by 500%. However that hasn't been the same with number of people visiting Australia.

1 comments:

Anonymous said...

GOOD one;i think crazy things attract people..but in turn Australian Tourism department should treat crazily tomake sales move up !!

ANZ