Read an article on online video viewership numbers of Channel 4, thought to the share the link: Television by internet gets under our Skins
Some of the key numbers in the news article for the program series "Skin" :
- First episode attracted 283,000 online viewers versus 1.35million TV viewers. A 17.3%. The usual for other Channel 4 programs is 5%
- Attracts a CPM between 7 to 40 GBP, a comparable to broadcast television in the UK
If the online runaway success like Skin receives "a comparable CPM", that means the usual programs are not attracting any good ad spend. In the absence of online viewers paying for the content, the UK online market is lagging behind US and continental Europe, where the Online TV Ad revenues make a good portion of total online TV revenues. UK makes about 47% of a total £102 million online TV revenues for 2009 (mostly contributed by BBC iPlayer). May be, killing the Kangaroo wasn’t that great at all, as the question remaining open – who will attract the ad spend (content , brand or the platform?)
(Total Online revenues of £2.8b accounts 15.3% of the UK’s total Ad Spend)
0 comments:
Post a Comment